Going mobile

Brands need to create a seamless customer experience across channels

With the mass adoption of all‑digital communications, traditional customer‑service channels such as call centers or auto‑reply emails are fading as effective strategies.

Whether they communicate via text, social media or chatbot, today’s customers want and expect instant answers. A single bad experience can erase revenue and kill word of mouth.

For those who offer consistently fast, personalized interactions across channels, the payoffs include both return business and brand loyalty.

Related Articles:
Flow State Logo
Flow State

Beginning and end

New features for our readers, farewell to an esteemed colleague

Chatbots get chatty

Better natural language processing allows chatbots to converse in a more “human” manner. That's good for business

Reinventing customer service

With demanding customers increasingly at the center of business models, companies are creating new digital and mobile experiences to keep them happy